Yuriy Dukhnich

Product Creation Lead

Yuriy’s career is marked by paradigm shifts from traditional products to a digital services, marketing research to industrial forcasting, local business models to global market start-ups, as well as creating new experiences and market designs. His professional domains include FMCG/retail, marketing/sales, and education/training. The sum of his experince includes 15 years in qualitative and quantitative market research, 10 years in creating product concepts (differentiation and positioning), 6 years in IT product management, 6 years in business analysis for retail, FMCG, and education, and 6 years in UX conceptual design.

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