Product Creation Lead
Vadim is a “deep diver” in the FMCG market with 7 years of industry experience. He boasts expertise in FMCG market research, category management for manufactuers, and category management for retailers. During the course of his career, Vadim has been responsible for auditng retail data at Nielsen, followed by managing market and shopper research teams at Mars. Later on, he held a leadership role at a Russian retail company where he was responsible for high margin categories and accelerating business profit through assortment, promotional/distribution management, and retail processes optimization. Vadim is a Moscow State University graduate with a degree in mathematics and economics.