Ruslan Pyshnyi

Co-founder, Strategy & Marketing Lead

Ruslan is an International business executive with vast managerial experience in the B2C FMCG market. He is distinguished for his major achievements in formulating and executing winning strategies, having a clear understanding of the FMCG operating environment, consolidating and driving focused brand portfolios, clearly articulating pricing strategies, and having profound consumer insights. As a company head, he has successfully driven businesses from a state of crisis to consistent growth. His career highlights include achieving significant volume and profit growth for leading brands, M&A, leading teams of 500+ worker, and operating with over $100mln marketing budgets. Ruslan’s career milestones include 2 years as COO of Russian Standard Vodka, 4 years as Vice President of Marketing at Japan Tobacco International’s Russian branch, and 5 years as a Marketing Director at JTI Ukraine. Ruslan holds university degrees in management and linguistics.

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