CEO, NetObjex Inc based in Southern California. Formerly with Yahoo, Infospace, Primedia, Source Interlink Media, PwC, and with 3 successful startup exits. Wharton MBA in Finance, MS in Computer Science from RPI, published author and major conferences including IoT Congress, Google IO, and more. Mr. Bala has significant domain expertise in the media industry having led digital operations for over 100 brands including MotorTrend, HotRod, Import Tuner, Automobile, and Slam. His responsibilities included managing digital assets across multiple mediums including web, mobile, video/YouTube channels, and social media. The portfolio of digital assets managed had a total visitor profile with monthly statistics of over 16M unique visitors and 100M pageviews. Mr. Bala also has deep expertise in search engine advertising and audience conversion from his stints at Infospace and Yahoo. Current focus areas: Decentralized computing, Distributed ledgers, IoT, Cryptocurrencies.