An executive Director of ECR Russia and Co-chairman of ECR Europe, Maximilian is credited with the creation of the most successful ECR unit in the world. As part of ECR, developed and implemented EDI technology for the entire industry, launched master data catalogue initiative, and organizes 6 conferences annually and 7 separate working groups quarterly. Maximilian is the author of numerous research and analytical articles in the ﬁeld of FMCG manufacturing and retail, including ECR Bluebook, EDI Bluebook, Scorecard Bluebook by ECR Russia, Global ECR and ECR-Rus Master Data Bluebook, and Global Scorecard. Prior to ECR, he held various marketing positions in International consultancies. Maximilian is a Moscow State University graduate with degrees in law and economics and speaks 6 languages.