Working in the field of marketing for the past fifteen years, Matej has focused primarily on strategic business development and operations for the last ten. A graduate of the Faculty of Economis at Ljubljana University, he applies branding and positioning strategies to assure project success. He started out in an advertising agency, where he worked for various clients. Then he moved on to the Akrapovič company as one of key the marketing persons. Since 2010, he is a CEO of a business and marketing consulting company Magnituda. He is a cofounder of one of the first mobile marketing agencies in Slovenia and a member of Mensa Slovenia who enjoys speculative fiction.