Elena Tsekich

Sales Lead

Elena has over 15 years of experience in the FMCG sector with hands-on knowledge in purchasing and sales. She also has experience in both emerging (Russia and CIS) and developed markets (Nordic coutries, Europe), as well as extensive experience in large-scale change management, indluding mergers and acquisitions. Her career started in 2002 in purchasing at Mars Russia. Within 5 years, she became a Purchasing Director of Danone Russia. She spent another 5 years in this role, and starting in 2011, she was put in charge of a business purchased in a company merger. In 2012, she switched to Sales and became the Modern Trade Director at Danone Russia. In 2015, she moved to the position of Sales Director at Danone Nordics (Sweden, Finland, Denmark, Norway). Elena received her INSEAD full-time MBA degree in 2002 and went through several executive training programs at INSEAD and IMD.

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