Alex started his career as a National Key Account Manager at Japan Tobacco International for duty free sales. While at JTI, he was responsible for sales management, distribution oversight, TTL marketing strategies, and succesfully implementing merchandising and promotional programs in the duty free sectors of Central Asia and Mongolia. In 2010, he managed duty free trade for JTI’s Russian and the Baltic State markets, and in 2012, he was appointed head of the trade marketing team in the Commonwealth of Independent States. During his time in this post, he was responsible for executing succesful business and strategic relations with key customers in Moscow, Central Russia, and the Urals. Alex graduated with honors from the National University of Food Technologies with a degree in Business Economics.