U Run It 4/5 (1)

U Run It

Gambling platform
The only gambling platform 100% managed by its community! Players control the house, host all the games and receive most of the profit.



Ends in
20 days
15 Oct 2018

Price in ICO1 URUN = 0.00125 ETH
CountryHong Kong SAR China
preICO start1 Jul 2018
preICO end15 Aug 2018
ICO start1 Sep 2018
ICO end15 Oct 2018

  • TEAM

At the beginning of 2017 online gambling market was evaluated at $44.16 billion, by the end of the same year it grew to $47.4 billion. Estimated market capacity in 2018 is $52 billion and it’s expected to reach $81.7 billion by 2022.
It is obvious that the market has an immense potential. The problem, however, is that the rules of the gambling business have remained unchanged for centuries. No doubt, casinos and other providers constantly try to attract new clients with new gimmicks: rewards, bonuses, prizes, beautiful images, etc. Technologies change as well: from simple wooden tables and slot machines, to online games, and newest block-chain technology.
In reality, it does not matter what technology is used or what gimmicks are used to attract gamers to the casino. The core of it is still the same and quite simple: no matter what the
clients do, the casino gets everything. Those who don’t gamble themselves take everything from those who are passionate and like a good game. They take everything and get excess profit. Also, based on our surveys, casino customers are very venturous people who are constantly looking for action and novelty. They get bored very quickly, and have to move from one casino to another in continuous search for some diversity.
It is time to change the game rules in the Gambling Universe.
To break the established traditions we just need to give the control of the casino, to the players themselves. Meaning, absolutely all games, tables, poker rooms, slot machines, lotteries
and so on are controlled by the gamers, they host games themselves and receive most of the profit.
Of course, the number of players exceeds the number of games/places in the casino, therefore the lucky ones will be determined by daily drawings among all the players. These drawings are absolutely free and the sole purpose of them is to pick the ones who will get a chance to manage the casino (the games) this day. After the names are drawn, the players (users) will have to pay a small fee to “lease a place”, and – voila – they’re in control. The higher the player’s rank, the more chances he/she has to win in the drawing. The user’s rank is based on activity as a player. In other words, the more the user plays, the more chances he/she has to get control over his game, table, room, machine, lottery, etc.
Moreover, those players who get the right to host the game will be able to auction this right to other gamers. They also will be able to use this right as a bet in some of the games.
User’s rank may also be a subject to trade. Any player can sell his/her rank to other players, or simply use it as a bet in the games.
So, it all turns into one big gambling game – the excitement and interest of the casino players doubles or even triples.
All of the above is true for public games accessible for all users in the system. Besides this, every user, with only a couple of mouse clicks, can easily create his own private games (by invitation only) and invite his friends and acquaintances.
As an additional feature we offer regular jackpots among the platform users: daily, weekly, and monthly.
How are we going to achieve all of these? We are creating a platform that will implement all of the above mentioned principals. Our goal is to create a “White Label” platform that could be bought by other operators and easily adapted to their needs. So, in a few years most of the traditional casinos in the world will be extinct, regardless of the technology they are based on. Just imagine, if there is a choice, who would want to play in a regular casino that does not offer a possibility to become a part of it?
And what’s in it for investors, besides being a part of creation of the most innovative gambling platform in the world?
• Increasing market demand for the tokens they’ve purchased. Our tokens are a kind of fuel for the system. Each token transaction when paying for the services within the platform will “burn” 0.5% of the transaction amount. This way we ensure a constant reduction in the number of tokens circulating in the market. Consequently, the demand for tokens will constantly grow.
• Any holder of our tokens (not only active players) can participate in the jackpot drawings. These drawings will be held: daily, weekly and monthly. 70% of the tokens collected by the platform will go to the jackpot fund. Gambling Universe will never be the same after our platform is introduced to the market.
This document describes main features of our project and explains how we integrate blockchain technology.

Gambling market problems
Time goes by, technologies change, but the main principle in the world of gambling remains the same: players come to the casino and spend their money hoping for a quick win.
The problem is that the vast majority of players lose and don’t have even a slightest chance to affect the work of the casino in any way. Consequently, the game rules, as well as the rules of conduct for the players are determined entirely by the casino that strips the players to the thread, and gets its super-profits from them. The players are only cash cows.
Signs on the venues, bonus programs and technologies may change, but any casino still operates by the same principal. As a result, gambling market (including online) is filled with almost identical casinos that gives the gamers absolutely no choice as all of the casinos look pretty much the same.
Thus, the key issues of the market are:
• based on our surveys, casino customers are very venturous people who are constantly looking for action and novelty; they get bored quickly, and are forced to move from one casino to another constantly looking for something different
• it is very difficult for the casinos to attract new players, and they are forced to spend significant part of the profits on advertising, bonuses, affiliate programs and other gimmicks to attract customers
• no matter how much money casino spends to keep customers for as long as possible, it doesn’t work - customers simply won’t stay for long.

Gambling market has obviously reached the dead end. Of course, casinos try to spend more money, use new technologies (such as blockchain) and come up with new gimmicks to attract and retain new customers, but they are not very successful at it. The only way out of this situation is to change the basic principles of the casino operation.
How is it possible? It’s very simple. The solution is an entirely new type of casino, the casino managed by the players, who host all the games. In other words, absolutely all games, card tables, poker rooms, tournaments, slot machines, lotteries, etc. in this casino are controlled by the players themselves. Each game is hosted by a certain player. This player determines
parameters of the game or tournament he is hosting and becomes the owner of the game for the time being. Let’s say, each game is leased to one of the players for a nominal fee. It can be leased for an hour, a day, a week, or a month. During this lease, the owner of the game not only monitors what is going on, but also performs basic functions of a moderator.
At the end of this period, the owner of the game receives most of the profit generated during his lease. A small share of revenue will go to the casino to cover the expenses for the maintenance of the platform, its further development, as well as allow a little profit for the owners. We are convinced that the company owners’ profits should not exceed 10% of revenue. Another highlight is the possibility of holding auctions among gamers. Every player who receives the right to host the game can also initiate an auction among other players of the platform to sell this right. Also, the players can use their right to host a game as a bet or buy-in for some games. In other words, the right to host the game can be either sold, or it can become a bet in the game.


Lyudmila Vasilyeva
Lead Mathematician
Liudmila Ivashchenko
Photo and Video Producer
Irina Kolkova-Grushkovsky
Strategy Development Manager
Shay Dvir
Chief Technology Officer
Nikita Yeryomin
Development Team Leader
Anna Thais
UI/UX Senior Designer
Amit Bhagwat
Performance Test Analyst
Yevgeniya Bayura
Web Developer
Sergey Dobryak
Back-end Architect
Valerii Anosov
Head of Cybersecurity
Sergey Kasyanuk
Financial Director
Roman Bairak
Head of Law Department
Alexander Cherednichenko
Full Stack Developer
Alex Orlov
SEO specialist
Yogesh Padsala
Blockchain Developer
Hira Siddiqui
Blockchain Developer
Oleksandr Oliynyk
Community Manager
Roman Grushkovsky
Co-founder, CEO
Max Vaschuk
Co-founder, CMO
Leonid Rubin
Co-founder, COO
Pankaj Gupta
Aleksey Batishev
Gambling Adviser
Maksim Mishchenko
Marketing Adviser
Victoria Naizer
Casino Adviser
Tamara Dvir
Casino UI/UX Adviser


  • Market research. Design and development of "U Run It" platform concept, forming the team

  • Confirmation of the players interest in the platform

  • Beginning of the platform development

  • Preparation for public sale and developing a smart contract

  • Tokens closed pre-Sale

  • ICO stages (pre-ICO, marketing campaign, ICO)

  • The token is emitted to major crypto exchanges

  • Obtaining all the required licenses and registrations

  • Release of Alfa-version of the platform and the beginning of active testing among players. Alpha version allows deposits and withdrawals only in cryptocurrencies and URUN tokens

  • Release of Beta-version of the platform, signing contracts with game developers. Integration of deposits and withdrawals in fiat currencies

  • Launch of the platform with basic set of games and its release to the European market. Start daily, weekly and monthly jackpot drawings

  • Updating and expanding the catalog of games. Release of the platform to the Asian and US markets

  • Release of the mobile version of the platform for iOS & Android and incorporation of casual games and games of skill
    Integration of games from Third-party developers. Beginning of Sports Betting platform development and its integration into existing infrastructure. Integration of the AI into the Sports Betting platform.

  • Further development of the platform and increase of its market share in the gaming market. Game catalog transition to blockchain


Price in ICO1 URUN = 0.00125 ETH
Investment Info
AcceptingETH automatically (ZCL, BTC, LTC, XRP, DASH - manually)
Tokens Distribution75% Public Sale
7% Reserved fund for platform development
6% Founders
5% Team
2% Advisers
5% Bounty
Soft cap4,000,000 Tokens
Hard cap60,000,000 Tokens


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