Sendy is a fundamental transformation of email marketing through decentralisation and incentive alignment. Our core mission is to give users ownership over their own emails and redistribute email marketing value by placing an ascribed worth on subscribers’ attention.
Sendy is radically transforming email by building a decentralised email platform that enables marketers to reward their engaged subscribers through micro-payments backed by an ERC 20 token (SNDY), built on the Ethereum protocol. Subscribers can use their earned tokens to fund an inbox service built on top of IPFS that keeps email data safe from the prying eyes of middlemen like Gmail and Outlook.
Email is a truly open protocol, yet it is becoming more centralised with services such as Gmail and Outlook claiming more market share. These centralised platforms control engagement rates for marketers through email filtering and invade your private data in exchange for their free service.
With Sendy, email marketers attach tokens (SNDY) to their email campaigns, and subscribers are rewarded with tokens for engagement. This creates a virtuous cycle which encourages high quality email sending, and increased subscriber engagement. Sendy is platform agnostic, meaning current email marketing services can adopt Sendy tokens (SNDY) into their current infrastructure, and subscribers have a frictionless reward system built in.
Sendy is also fighting SPAM through a decentralised subscriber opt-in ledger on the blockchain.
Tokens Distribution50% - Token Sale
26% - Foundation
15% - Team
7% - Advisors
2% - Airdrop and Bounty
Soft cap4'000'000 USD
Hard cap19'000'000 USD
Sendy Limited, a company incorporated in the British Virgin Islands, is an entity associated with Sendy Foundation Ltd., an entity incorporated in Singapore with its registered address at 133 New Bridge Road #25-03/08 Chinatown Point Singapore