31 May 2018
SELFLLERY enables people to make their visual content truly rewarding.
The purpose of SELFLLERY is to create an ecosystem that:
1. Enables users to monetize their photos, videos and live streams in a gamified way;
2. Supports charitable organizations and makes donations easy for users;
3. Provides companies with easy-to-use and effective promotion tools that involve user photos;
4. Expands the market of photo and video content for companies and news services, with a convenient search functionality;
5. Integrates modern technologies and capabilities of blockchain into the digital photography market, increasing the transparency and security of its transactions
Due to the surging popularity of smartphones with built-in cameras, the number of digital photos is growing exponentially each year. More than 1.2 trillion photos were taken in 2017, which is 600 billion more than in 2013, and 100 billion more than in 2016.
Billions of people carry smartphones everywhere, record places and events around them, and instantly publish their pictures on the Internet. Such photos and video materials may possess artistic value or be in high demand by news companies, which strive to publish content on trending topics as quickly as possible. In addition, the quality of cameras in smartphones is continuously improving, allowing for the creation of content of ever higher quality.
Social media platforms are the primary channels for publishing and promoting digital photos, while at the same time, they are one of the main sources of Internet traffic for advertisers. Therefore, social media marketing expenses amount to a significant portion of overall marketing spending in the company. The share of social media spending in marketing budget is expected to increase from 9.8% to 18.5% over the next five years.
It is worth noting that the popular photo sharing service Instagram is among the top 20 most visited Internet resources in the world and it has about 800 million users. As of August of 2017, the number of daily users of the service is 375 million, which is 125 million more as compared to the previous year’s numbers. The graph below shows the monthly increase in the number of Instagram users (in millions).
The Problem of Visual Content Monetization
Traditional ways to monetize visual content
Throughout history, people have created a huge amount of graphic content including rock art, murals, engravings, paintings, photographs, etc. This content may possess different sorts of artistic, historical and aesthetic value, but to date, only a miniscule fraction of this value has been monetized in any way.
Traditional opportunities for photo content monetization are present only in two forms: either by placing advertisements on web pages with photos or via direct sale of the photographs. Both scenarios assume the commercial use of the photograph. Therefore, the requirements for such content are high, which creates barriers for the authors. For example, most photo stocks require
that uploaded photos meet certain quality standards (in exposure, lighting, focusing, framing, etc.). When talking about the use of photography for advertising purposes, this requires a mandatory model release and often demands professional equipment and the involvement of a team of specialists.
Today Instagram, Facebook, Snapchat and Twitter social networks allow users to post a huge amount of visual content. However, despite the fact that all this content belongs to users, the multi-billion profits generated by this content are collected by shareholders of the companies that own these networks.
Here the opportunities for visual content monetization are not provided to the user by default, but require complex setups where profits are delayed in time.
Using blockchain technology to monetize visual content
There are several services on the market that credit cryptocurrency tokens to their users for social activity. It works like this: when users receive a Like on their photo or post, they get a certain number of tokens.
For example, users of Steemit, a decentralized social network, receive rewards in Steem tokens. Steepshot, and the PhotoSteem applications developed on this social platform, give users rewards in Steem tokens for the likes they receive on posted photos. Here the monetization of photo content is limited as the only way to receive tokens is to get likes.
SELFLLERY provides an extensive toolset for user content monetization including:
1. automated rewards in YOU (SELFLLERY money) tokens for Likes received
2. an opportunity to sell photos in stock photo
3. rewards for participating in advertising campaigns
4. prizes for photo-quests
5. rewards for participating in photo contests
6. boosted multipliers for getting into the top-ratings and for frequent social
The SELFLLERY economic model is based on an internal asset, the SELFLLERY money utility token (YOU token). The YOU token entitles its holders access to paid services on the SELFLLERY platform, to make purchases in the SELFLLERY marketplace and stock gallery, donate to charities, and make internal transfers and withdraw tokens to Ethereum wallets.
YOU token transfer happens when users receive Likes (‘Proof-of-Like’). The platform incorporates a deflationary mechanism, according to which the number of Likes required to obtain one YOU token is increased every year relative to volume of users. Also, YOU token generation at TGE will be limited (See ‘Token Generating Event’).
Monetization of Social Activities
Every user who conducts a lot of activities in SELFLLERY brings value to the platform. Therefore, SELFLLERY rewards such users with YOU tokens.
The Like is one of the key metrics in SELFLLERY operations. Likes serve as accounting records and encourage users to be more active. As users get Likes, they get YOU tokens credited to their accounts.
YOU token amount to credit is calculated automatically based on individual token multiplier of each user. The multiplier value depends on several indicators including the number of received Likes, the number of comments the user posted, participation in photo contests, positions in top ratings, etc.
Every user is included in the rating system. The Rating is an indicator of popularity, which is displayed on the user profile and affects the YOU token multiplier. The rating is influenced by the following factors: the total number of received likes, the number of comments and views of the user photos.
Also, SELFLLERY automatically lists the top-rated photos in different categories. Moreover, every day the editorial team selects the best photos to include in the “Editor's Choice” section. Every time the user photo is included in “Editor's Choice”, or top-ratings, it raises the author's rating.
Every month SELFLLERY donates 10% of its profits to various charities. In addition, SELFLLERY incorporates a charity program, where any SELFLLERY user can determine the percentage of donations from their income to a charity of choice.
Participating in various social projects, users receive special badges. Thus, most socially active users stand out from the user list. Also, users can choose the charity type (for example, help children or help those affected by natural disasters, donate to educational programs, medical research, or animal shelters). All charities receive donations in YOU tokens, which they can withdraw into the currency of their choice. Blockchain technology used in YOU token ensures transparency and security of such transactions. To support this social initiative, SELFLLERY will partner with international charity organizations.
SELFLLERY regularly creates photo quests - single- and multiplayer games for photographers. In a photoquest, users are tasked with making photos of certain objects, animals or scenes within a limited period of time. Photoquest may include several tasks with different levels of complexity. After completing all the tasks, the player can receive a prize in YOU tokens. In a multiplayer photoquest, several players can participate simultaneously.
SELFLLERY provides advertisers with a marketing tool set that includes games and contests. The brand or company owner can launch a photo contest between users and specify custom conditions that would attract attention to the brand. Blockchain provides transparency of the contest as advertisers will use smart contract to specify the contest terms and rewards distribution.
Participating in games and contests, users can get additional Likes, increase their photo ratings and receive rewards in YOU tokens. The reward amount is calculated in the following way: the more participants enter the contest, the larger the prize pool.
Marketplace for Products and Services
SELFLLERY users get access to the SELFLLERY marketplace where they can purchase related products (cosmetics, selfie sticks, smartphones, etc.) and services (cosmetic procedures, plastic surgery, photo prints etc.) with YOU tokens or other cryptocurrency. Suppliers are required to complete authorization process. Supplier catalog will show their ratings, escrow and reviews.
SELFLLERY provides a multipurpose stock photo to upload and sell digital photos. Payments in the stock gallery are made with YOU tokens. All stock gallery users are required to complete verification.
DISCOVER SOME OF THE MOST POPULAR ICOS'S BASED ON USER REVIEW AND RATINGS.