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Ojooo 3/5 (1) - Advertisement powered by Blockchain

The common basis for all Ojooo services is an innovative form of advertisement - the Earn per View Online and Mobile Advertising (EPV) from Ojooo. Ojooo offers companies advertising space and user data through the Ojooo app, as well as the Ojooo portal, based on blockchain technology. It can be advertised both with the help of text advertising, as well as all common graphic advertising formats. The app collects very high-quality user data. Advertisers may gain access to this information upon user consent. This data enables advertising that is optimally adapted to the context and perfectly personalized and thus can have the maximum effect. Users can choose between an ad-free app and the...

Token sale ended

3.0
Hype1.0
Security4.0
Team3.0
Vision4.0
  • Token: OJX
  • Price: 1 OJX = 0,07 USD
  • PreICO start: 11 Jun 2018
  • PreICO end: 14 Sep 2018
  • ICO start: 14 Sep 2018
  • ICO end: 25 Oct 2018
  • Country: Germany
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The common basis for all Ojooo services is an innovative form of advertisement – the Earn per View Online and Mobile Advertising (EPV) from Ojooo. Ojooo offers companies advertising space and user data through the Ojooo app, as well as the Ojooo portal, based on blockchain technology. It can be advertised both with the help of text advertising, as well as all common graphic advertising formats. The app collects very high-quality user data. Advertisers may gain access to this information upon user consent. This data enables advertising that is optimally adapted to the context and perfectly personalized and thus can have the maximum effect.

Users can choose between an ad-free app and the display of ads. With Ojooo, potential customers can discover products faster. The peculiarity here represents the remuneration of the users for the consent of the insertion of advertisement – Earn per View and the sharing of their user data. This means that users will be rewarded with OJX tokens for displaying ads on the Ojooo portal or in the Ojooo app, as well as for sharing their own data. Ojooo treats the data collected strictly according to the General Data Protection Regulation GDPR. Personal information is carefully separated from other data at Ojooo to avoid uniquely identifying the user.

 

What data does Ojooo collect about the user?

To use the Ojooo app, the user is required for tax reasons to provide his personal information. It contains data such as name, address, date of birth, salutation, telephone number and e-mail address. In addition, the user is asked for further information, such as the type of products he is looking for. Are these products for men or women, or maybe both? Thanks to the geolocation in the Ojooo app, the location of the user can be determined, e.g. Avoid advertising of products that cannot be delivered to this location.

The valuable data at Ojooo is not the personal data, but data describing the behavior of the user as part of their purchases or the product search. Ojooo stores which products users search for and buy, as well as the exact attributes of the products. How often and for how long were which products viewed and which of these products were actually purchased? Users at Ojooo decide for themselves if the advertisers will be granted access to the data. The data is in encrypted form on the servers.

The advertisers also register in Ojooo and can then gain access to the users’ data. Thanks to this data, advertisements can be displayed that are adapted to the context and perfectly personalized. This means that users who are looking for a wristwatch for men with a black bracelet will actually see advertising for watches and no advertising for women’s shoes. The advertiser must specify which audience he wants to reach and how much the OJX token budget will be applied when starting a new campaign. The OJX tokens are then transferred from the advertiser’s account to a smart contract based on the Ethereum Blockchain. Users need to take two steps to be rewarded with OJX tokens for sharing the data, as well as watching ads.

In the first step, the users prove with the cryptographic key that they are the owners of the data. As a result, advertisers have temporary access to users’ data and the right to present product recommendations to the user. Once the user has seen the ads, he confirms that. The confirmation will then be sent to the smart contract in the second and final step, releasing the OJX Token Reward. Once the campaign is completed, any unissued amounts will be returned to the advertiser, and access to all user data will be revoked.

Users can freely dispose of earned OJX tokens. They can, for example, take advantage of Ojooo’s fee-based services, place their own advertisements, pay for their purchases at the dealers or keep the OJX tokens simple and benefit from the rising value of the OJX tokens. Ojooo offers a complex platform with real added value for all users. The interest of a person is a decisive driver with regard to perception and effect of online and mobile advertising campaigns. An active interest in the subject of a campaign ensures that a user is much more open to this advertisement. This ensures a greater advertising impact.

The financial element of the Ojooo Earn per View online and mobile advertisings activate the online or smartphone user also in relation to the brand. Users who had contact with the Ojooo Earn per View online and mobile advertisings were significantly more inclined to use the brand.

It is important to the online or/and smartphone user, that the online or mobile advertising blends in well with the content and does not superimpose the content. Creativity and the use of innovative technology is especially popular with the users. Who dares, wins: The dominance of the Ojooo Earn per View online and mobile advertisings. The Ojooo Earn per View online and mobile advertising creates an added value for the advertiser and the recipient. The user recognizes and assesses this special mechanism as something positive, and that also sheds a positive light on the brand. Clear superiority concerning the advertising impact. The advertising recall is very positively influenced by the use of the Ojooo Earn per View online and mobile advertising.

The use of the Ojooo Earn per View online and mobile advertising is worthwhile in two respects:

  • The advertiser can score points with the user and at the same time achieve valuable effects for his brand.
  • Therefore, the Ojooo Earn per View online and mobile advertising is an enrichment of the mobile communication activities to set the right accents in a specific manner.

Team

Sabine Tödter

General Counsel

Artur Więckowski

Projektmanager, IT-Specialist and Data Protection Officer

Zbigniew Grzywocz

Project manager

Apostolos Vezos

Head of the sales department

Andrzej Pawliński

System Administrator

Radosław Matysewicz

Internet Application Programmer

Paweł Juzwa

Computer Science Engineer

Jakub Turliński

Specialist in Blockchain technology

Piotr Biel

Graphic Designer

Marek Piszczałka

Social Media Manager

Natalia Kanivets

Creative Director

Milestones

  • 05.2014
    Formation of the core team
  • 03.2015
    Launch of the Ojooo Ad Platform with basic functionality
  • 04.2016
    Launch of the Ojooo app for iOS and Android with basic functionality
  • 03.2017
    Founding Ojooo Inc.
  • 06.2018
    Token pre-sale 1
  • 08.2018
    Token pre-sale 2
  • 09.2018
    Ojooo ICO
  • 01.2019
    Token Trade
  • 03.2019
    Launch of the Ojooo app with blockchain functionality
  • 06.2019
    Launch of the Ojooo ad platform with blockchain functionality

Token

  • Platform: Ethereum
  • Price: 1 OJX = 0,07 USD
  • Accepting: ETH
  • Token distribution: 60% - pre-sale and ICO 25% - Founders and future team members 10% - Incentive for the first Ojooo users and for promotion 5% - Earmarked for future business with strategic partners
  • Hard cap: 240,000,000 OJX

Proof Points
4/5

Legal entity

For logistic, personal, fiscal and some other reasons, Ojooo acts as a group of companies that consists of several affiliates around the world. There will be different legal forms involved, from an American incorporated company (Inc.) to the Ltd. and the German AG.

One of examples https://opencorporates.com/companies/us_fl/P16000092373

Prehistory of project

Ojooo company have website for some years

Product or its MVP

Apps for iOs and Android are working. ICO is planned for developing crypto in these apps

Blockchain experience

No blockchain experience were found by team members

Escrow

No escrow information were found

Comments

Update: 23.09.2018

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