MOO Token Sale 3.5/5 (1)

MOO Token Sale

Aggregated payment system
CloudMoolah is an aggregated payment system which combines popular localised payment methods such as Telco top-up cards, Prepaid cards, E-banking and the new MOO token. It also enables game developers to collect in-app revenue from gamers who do not own credit cards.



Price in ICO1MOO = 0.30 USD
preICO start22 Jan 2018
preICO end28 Jan 2018
ICO start1 Mar 2018
ICO end31 Mar 2018

  • TEAM

Cloud Alliance is exploring the use of blockchain to realise our vision or democratizing mobile game
distribution in Southeast Asia.
Blockchain technology enables transaction efficiency and immutability. By incorporating blockchain
into virtual currency for gaming, we aim to eliminate chargebacks and reduce the risk of fraud. This
will strengthen the gaming ecosystem for both developers and gamers.
We also aspire to give more back to game developers. While incumbent app stores typically charge developers 30%. The M00 Store aspires to lower this fee significantly by using blockchain technology.
This enables us to help developers save on intermediary costs such as retail margins and currency conversion fees, which means developers will receive more of their share for their work.
Cloud Alliance Pte. Ltd (“Cloud Alliance“), a private company incorporated and based in Singapore, is a technology firm that currently provides payment solutions, game localisation, marketing and advertising services to game developers. Cloud Alliance was founded by entrepreneurs with a collective experience of more than 30 years in the video game publishing and payments Industries in Asia with a stellar track record of publishing more than 20 games in the region including blockbuster titles such as EA Sports, FIFA Online 2, World ol Warcraft, Counter-Strike Online and Starcraft 2.
Cloud Alliance's flagship product, CloudMoolah, is a payment aggregator integrated within the Unity
Technologies game development software and is offered alongside other in-app-purchase (IAP) products
from technology giants such as Apple, Google, Amazon, Facebook, Xiaomi and Samsung. CloudMoolah
allows Unity developers to enable in-app revenue collection from more than 100 million gamers and
500,000 retail point of sales across Southeast Asia where the average credit card penetration rate is less than 3%. In short, we help to simplify monetisation in the Southeast Asian gaming market, the fastest growing mobile gaming market in the world. Leveraging the use of blockchain and our partnerships, our CloudMoolah payment system and our new product - the M00 Store, shall democratise the distrlbution of mobile games in Southeast Asra, and give more back to game developers and gamers.


Jonathon Sze
Coo & Co-Founder
Roland Ong
Chairman & Co-Founder
Benjamin Cher
CFO & Co-founder
T.T Lim
Biz Dev Director
Herman Quah
Technical Director
Andy Chiang
Managing Director, Greater China
Sandra Wu
Principal, Head of Legal & Chief Compliance Officer, Mercer Investments (Asia)
Brian D. Evans
CMO, ShipChain
Lt-Gen (Ret) Ng Jui Ping
Chairman, August Asia Consulting
Andras Kristof
CTO, Yojee
Hal Bame
Tech Entrepreneur and Advisor
Quentin Staes-Polet
Ex-Regional Director South APAC, Unity Technologies
Yap Lian Seng
Managing Director, ZICO Insights Law LLC


  • Start of Crowdsale

  • End of Crowdsale

  • Release of MOO Store Alpha version

  • Release of MOO Store Beta version

  • Live launch of MOO Store. Completion of Phase 1 and 2

  • Refining existing solutions + User acquisition + Begin development of Phase 3

  • Complete implementation of Phase 3 – Marketplace and Reward system


Price in ICO1MOO = 0.30 USD
Investment Info
Tokens Distribution22% - Founders and Senior management
21% - Public Sale
20% - Pre-Sale
17% - Suppliers
10% - Company
5% - Advisors
5% - Staff
Soft cap10,000,000$
Hard cap30,000,000$


Legal entity

Company registered at

Prehistory of project

No prehistory of project were found.

Product or its MVP

According to the roadmap, Launch of MOO Store Alpha version is planned in 2Q 2018.

No other MVP information were found.

Blockchain experience

The founding team has a collective experience of more than 30 years in the video game publishing and payment industries in Asia with a stellar track record of issuing virtual currencies and publishing blockbuster game titles such as EA SportsTM FIFA Online 2, World of Warcraft, Counter-Strike Online, and Starcraft 2.
Hal Bame – – Co-Founder at SmartChain Media –
Andras Kristof – – Founder, CEO at Tembusu Systems Pte Ltd
CTO at Yojee –


No escrow information were found


Updated 14.03.2018

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