25 Sep 2018
In recent years, new models of collaborative economies grew by placing the consumer at the center of all actions, thus disrupting the traditional socio-economic models. The consumer goes f rom being a simple ‘B2C’ target to a co-creator of value within the ecosystem. A large number of areas, such as housing (AirBnB, FlipKey, ClickStay), transportation (BlablaCar, UberPOOL) and social media (Facebook, Pinterest, Instagram, Twitter) have already adopted this trend. They remain, however, organized around unique and centralized platforms, whose sole purpose is profitability and value creation for shareholders.
Following a race towards globalization and economic centralization for more than 20 years, new technologies emerged such as the Blockchain making it possible to reinvent new ecosystems where value creation is shared between consumers and businesses.
A 360° COLLABORATIVE ECONOMY
The race towards scaled and profitable economies has led the world to globalization and centralization of industries and wealth with an overall effect of gradually reducing the number of small local businesses. From this perspective, Fliptech, inspired by existing participatory economic models, proposes an Ecosystem that favors the creation and sharing of value in the service of local businesses in order to give them a strong position at the heart of the social scene as well as the control of their
reputation and their digital identity.
Unlike classic collaborative economic models, the 360° Collaborative Model privileges first the local economic growth through the creation and equitable sharing of value between all players within the Ecosystem.
Thus, value creators contribute directly to the economic growth of their neighborhood and benefit from the value created within the Ecosystem.
With the emergence of social enterprises and ‘local consumption‘ or ‘proximity‘ trends, the consumers no longer focus exclusively on the price but also on the corporate values and principles. It is in this economic spirit of collaboration between the consumer and the merchant that Fliptech proceeds with the development of the FlipNpik Ecosystem on the Blockchain technology, in order to provide local businesses with the first Collaborative Commercial Social Media as well as complementary tools to create and promote their digital footprint.
Currently, a significant disparity exists in the social media world. Inequalities in this area stem from the fact that platforms offering visibility are best suited for large businesses with great means and a
large buying power, rather than for small businesses that don’t have the expertise nor the budget to stand up on these said platforms.
Several visibility platforms attempted to address this problem in vain, without fully benefiting from the best technological support, such as the Blockchain.
FlipNpik will become the f irst Collaborative Social Media dedicated to local businesses, connected to the Blockchain technology.
FlipNpik will also provide its users with a solid, scalable and effective infrastructure, supporting a high volume for microtransaction, all while maintaining a maximum safety and a competitive cost per transaction.
For this purpose, FlipNpik will use the Stellar Platform. The Platform and the FlipNpik Ecosystem will not only allow businesses to publish entertaining, informative and/or promotional content for their subscribers in just a few clicks but will also allow them to benefit from visual content created and published by brand ambassadors and other users of the Platform.
On the other hand, FlipNpik allows subscribed merchants to buy additional services offered on the FlipNpik Platform. This 360° collaboration between all actors of the Platform stimulates the Ecosystem as well as the creation and sharing of value between cocreators.
Fliptech benefits from an exclusive license to exploit and develop the technology related to the application in Europe and in any other country in the world except in North America (“Territory”). Fliptech will develop and operate within the Territory the application connected to the
Fliptech also holds for the Territory the right to purchase the intellectual property. It may also benefit from a collaboration with Geekco Technolgies Inc., holder of the exclusive license within the Territory.
Fliptech will then be able to draw on the experience and skills resulting from the success of the application launched in 2017 by Geekco Technologies Inc., which holds the operating rights in North America.
MISSION, VISION AND OBJECTIVE
The mission: Contribute to the improvement of the local economy and promote the circuits of local and responsible consumption.
The vision: Become the first Collaborative Social Media for local businesses operating in an Ecosystem based on the Blockchain technology, in which the value generated is distributed in an equitable and decentralized manner among all active collaborators.
The goal: Connect the FlipNpik collaborative Platform to the Blockchain in order to offer local businesses efficient, affordable and secure digital solutions.
The FlipNpik Ecosystem and Platform are designed to offer local merchants an integrated solution that will allow them to implement communication and targeted marketing strategies, at effective and affordable prices.
In addition, the social features of the FlipNpik application and the means, put in place to encourage users of the application to play an active role in the promotion of local businesses, will ensure a faster conversion of users into active brand Ambassadors within the Ecosystem.
By further involving consumers in the Ecosystem and by converting them earlier in the cycle, as proposed in the 360° collaborative model, the Inbound Marketing approach is further optimized to allow nearby businesses to fully benefit from this collaboration.
Interactions between users
Tagging and advanced search
Market penetration in Europe and Asia
Dashboard and smart data
Market penetration in North-Africa and Oceania
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