• Business services
  • Farming
  • Health

Farm2Kitchen 4/5 (1) - Food Value Chain

Mission, Vision and Values Mission Statement Farm2Kitchen's mission is to provide the consumer with highest quality of fresh produce which is responsibly grown and delivered guaranteed fresh. This platform has the goal of creating an ecosystem that brings various Food Supply Chain parties like the food growers or producers, packagers, distributors, processors, dealers, grocers, restaurants, end consumers, financial institutions and other participants under a decentralized platform powered by Blockchain technology and Smart contracts to add the necessary trust and security to the value chain. Our efforts are to ensure that our products and services will exceed the expectations of our...

Token sale ends in:

4.0
Hype4.0
Security4.0
Team4.0
Vision4.0
  • Token: F2K
  • Price: 1 F2K = US $0.10
  • PreICO start: 1 Aug 2018
  • PreICO end: 30 Sep 2018
  • ICO start: 5 Nov 2018
  • ICO end: 24 Feb 2019
  • Country: Estonia
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Mission, Vision and Values
Mission Statement
Farm2Kitchen’s mission is to provide the consumer with highest quality of fresh produce which is responsibly grown and delivered guaranteed fresh. This platform has the goal of creating an ecosystem that brings various Food Supply Chain parties like the food growers or producers, packagers, distributors, processors, dealers, grocers, restaurants, end consumers, financial institutions and other participants under a decentralized platform powered by Blockchain technology and Smart contracts to add the necessary trust and security to the value chain. Our efforts are to ensure that our products and services will exceed the expectations of our customers.
Our Vision
Since 2015, our team has been actively involved in the research to identify simple ways for responsible food production, easy food traceability and effective ways to prevent food wastage due to over production. Our vision is to provide a sustainable solution to the Food Supply industry by developing simple, readily accessible software solutions and propagate Food Traceability all the way to the small and marginal farmers in Asia and around the World, ultimately winning the trust and confidence of the consumer.
Our Values
Farm2Kitchen’s Values are as follows:
• Quality: We want to ensure that the food we deliver is of the highest quality, most nutritious and fresh…. because we will accept nothing less!
• Innovative: Our technology solutions will always been in the forefront of the technology spectrum. Innovative products, state of the art facilities, quality assurance and industry expertise are the bases for our success.
• Integrity: Our customers depend on the quality of the food we help deliver. Our commitment to the highest standard is the foundation of our customers trust in Farm2Kitchen. We stand behind our products, our service and our word.
Executive Summary
Farm2Kitchen, an organic food distribution startup, has operated an online store and several retail stores across western India for the past five years. They have developed a network of over 100,000 small farmers and producers and provided them the training and resources to grow organic food. This business has grown from a modest initial investment of $60,000 raised from friends and family.
Our founders bring a diverse experience from Food Production, Distribution, Supply Chain Management (SCM) and Information Technology (IT) specializing in the Food industry. We are utilizing our experience and the huge network of farm producers, food packagers, retailers, and restaurants to envision the portfolio of products and solutions that will address the critical problems faced by the food industry.
Farm2Kitchen is building the first technology platform of its kind for the Food Supply Chain. By utilizing the Blockchain technology of distributed ledger and smart contracts to uniquely track every step of the food delivery on a shared ledger in order to ensure transparency, Food Safety and provide the foundation for sustainable agricultural growth and food security. Farm2Kitchen is also planning to expand its operation to include distribution to restaurants, cafeterias, and food services across western India.
We will make the technology platform available on the public Cloud as a Software as a Service (SaaS) application on subscription basis for other food supply chains to use around the world. Apart from the SaaS offering, we will provide Application Programming Interface (API) access for developer who would like to build their own apps for the platform.
The company expansion plan will be supported by raising money from an Initial Coin Offering (ICO). Sales projections for the next three years are based on current sales success with the target customer base in Asia. Initial contacts have been made with thousands of restaurants and retail outlets throughout the western states of India and the potential target markets have been identified. This plan will result in sales revenues growing to a breakeven point by the end of the second year of operations.
Other Challenges
Fair Price to the Farmer:
Existing food supply chains are long and are dominated by a number of intermediaries like assemblers, wholesalers, sub-wholesalers, commission agents and retailers. In the case of fruits and vegetables, farmers receive one-third of the final price indicating high marketing and distribution costs. Experts have estimated just the marketing costs to be around 20 percent of the sale price of vegetables. High marketing and distribution cost act as a barrier to farmer’s participation in the food supply chain.
Food Wastage:
Due to the high number of intermediates in the traditional supply chain, the amount of food wastage is high and transaction cost is also high. As per UN WFO’s statistics, in the developing world, mainly India which is the largest consumer of farm produce, the food supply chain leads to massive wastage and inefficiencies with 30% of vegetable and fruit produce being wasted. The inadequate supply chain leads to periodic shortages of food items that are essential part of the daily diet.
Food Security:
Food Security means that all people at all times have physical & economic access to adequate amounts of nutritious, safe, and culturally appropriate foods, which are produced in an environmentally sustainable and socially just manner, and that people are able to make informed decisions about their food choices. Food Security also means that the people who produce our food are able to earn a decent, living wage growing, catching, producing, processing, transporting, retailing, and serving food (definition courtesy of Resilience.org).
UN’s World Food Program (WFP) has argued that a new approach is desperately needed, because most developing countries are likely to become vulnerable to food shortage due to climate change, excessive use of pesticides/fertilizers and the toxic combination of rising temperatures, natural disasters, and erratic rainfall patterns. Farm2Kitechen’s blockchain initiative will provide the basic foundation required for the future food security.
The goal of Farm2Kitchen’s data analytics efforts is to help understand the food consumption trends and use the data to plan the crop for the upcoming seasons, improve the revenue for farmers, provide better value for consumers and reduce food wastage due to oversupply.
The agricultural sector in the developing world is characterized by fragmented supply chain, huge post-harvest losses, multiple market intermediaries, higher transaction cost, lack of awareness, socio-economic factors, and several other acute problems being faced by the small and marginal farmers.
Farm2Kitchen plans to revolutionize the food supply chain using the Blockchain technology, add efficiency, reduce food wastage and take a positive step towards addressing the food security challenges of the future.
One step at a time, with the help of our participants, we are fighting food safety, security and world hunger.

Team

Anand Dholi

Co-founder

Dr H Gaidhani

Co-founder

V. K. Arora

Director of Sales

Rajan Nikam

Marketing Lead

Sam Mehta

Solutions Architect

Jade Kuchar

UX Designer/Process Analyst

Nitesh Agarwal

Blockchain Developer

Milestones

  • September 2017
    Project launched.
  • January 2018
    Platform development started.
  • August-September 2018
    Pre-ICO and Private Sale start.
  • November 2018
    Public ICO start.
  • January 2019
    ICO end.
  • March 2019
    Planned pilot launch.
  • April 2019
    Go-live.
  • Q3 - Q4 2019
    Phased launch of the platform.

Token

  • Platform: Ethereum
  • Price: 1 F2K = US $0.10
  • Accepting: ETH
  • Token distribution: 50% - Crowdsale 25% - Reserve 10% - Team 10% - Advisors 5% - Referral
  • Soft cap: $2,000,000
  • Hard cap: $9,000,000

Proof Points
4/5

Legal entity

Registered Address: Tallinn, Estonia

https://ariregister.rik.ee/index?lang=eng

Prehistory of project

No prehistory of project was found.

Product or its MVP

No working product or its MVP are presented.

Blockchain experience

Nitesh Agarwal – Founder of http://crypdates.com/

Giacomo Arcaro – Expert of http://cgs.vote, https://icobench.com/
Advisor at https://cryptolancers.network/
http://www.bqt.io/
http://token.inflr.com/
https://vtuur.io/
https://profede.com/
http://www.icovision.io/
Founder of http://www.icobooster.io/

Giovanni Casagrande – ICO expert at ICObench and IcoGuide, advisor at IDACBPlaceToRentBlock BrokerZUFLO and Swachhcoin

Paresh Masani – Advisor at https://arawtoken.io/

Bogdan Fiedur – Architecture Lead Blockchain at SocialX, Advisor at https://cindx.io/

Quentin Herbrecht – Advisor at https://goldencurrency.world/

Escrow

No escrow  information was found.

Comments

Updated 31.10.2018

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