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Fanfare 3.25/5 (1) - First Blockchain-Powered Social Commerce Community

The e-Commerce marketplace has progressed rapidly in the last three  ecades due to technological advances, while the proliferation of smart phones and affordable data have transformed the Social Media landscape. This gives rise to a new way of online shopping – Social Commerce, where social media will eventually be integrated with e-Commerce. The global Social Commerce market is projected to reach US$165.59 billion by 2021, growing at a CAGR of around 34%. However, brands and brand owners are not empowered or equipped to effectively monetize or tap on the enormous amount of user-generated content, while at the same time, many users and content creators are inadequately rewarded for...

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3.3
Hype3.0
Security4.0
Team3.0
Vision3.0
  • Token: FAN
  • Price: 1 ETH = 10,000 FAN
  • PreICO start: 17 Aug 2018
  • PreICO end: 17 Sep 2018
  • ICO start: 17 Sep 2018
  • ICO end: 30 Oct 2018
  • Country: Singapore
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The e-Commerce marketplace has progressed rapidly in the last three  ecades due to technological advances, while the proliferation of smart phones and affordable data have transformed the Social Media landscape.
This gives rise to a new way of online shopping – Social Commerce, where social media will eventually be integrated with e-Commerce.
The global Social Commerce market is projected to reach US$165.59 billion by 2021, growing at a CAGR of around 34%.

However, brands and brand owners are not empowered or equipped to effectively monetize or tap on the enormous amount of user-generated content, while at the same time, many users and content creators are inadequately rewarded for their efforts.

This fragmented brand-consumer relationship and the lack of a closed-loop interconnectivity between content creators, brands and users have resulted in a Social Commerce environment that is unable to realize its full potential.

The Fanfare ecosystem aims to resolve this problem. Using the ERC-20 Fanfare Token (FAN Token), we are building a Social Commerce ecosystem where content creators, consumers and brands can connect intimately via the exchange of value through FAN Tokens.

The FAN Tokens would be used by the brands as a reward mechanism for content creators by converting their user-generated videos into shoppable videos. This allows every user-generated video to have the potential of becoming a point-of-sale for brands, thus making the entire social platform a marketplace for products.

Users would also be incentivized for time spent on watching videos created by their friends or other consumers. Users can, in turn, use the FAN Tokens they have received as rewards to purchase products from the Fanfare eStore.

Consumers who purchase products from the Fanfare eStore could further benefit from attractive discounts or additional rewards.
Fanfare Global Pte Ltd, a Singapore-based company, has created this Fanfare ecosystem.

The company is managed by serial entrepreneurs, successful business owners and professionals – from media, legal, marketing, finance and investment backgrounds with decades of combined experience – and is also backed by an investment firm.

We have already built the most comprehensive centralized Social Commerce platform – The Fanfare App.

Team

Vincent Lim

Co-Founder & CEO

Michael Chua

Co-Founder & CMO

Benny Phang

Co-Founder & CSO

Gerald Tan

Co-Founder & CIO

Kenneth Ng

Co-Founder & CTO

Shaun An

Head of UI/UX

Dong Le

Senior Engineer

Christelle Tsang

Media Producer

Kelvin Ko

VP of Marketing

Advisors

David Drake

Managing Partner at LDJ LP Fund Investments, Advisor

Wulf Kaal

Entrepreneur, Technologist, Professor

Ben Tuff

Advisor

Partners & Investors

Julian So

Chief Business Development Officer

Kevin Tan

Senior Vice President (Private Finance)

Gerald Gn

Vice President (Structured Products)

Milestones

  • December 2016
    Fanfare App development begins
  • May 2017
    Beta launch of Fanfare App with 20,000 users
  • August 2017
    Official launch of Fanfare App
  • October 2017
    Fanfare App hits 150,000 downloads
  • January 2018
    Official launch of Fanfare Brand App
  • February 2018
    Preparation for ICO
  • August 2018
    PreICO Sales
  • October 2018
    ICO Crowdsale
  • January 2019
    Basic Fanfare Wallet
  • March 2019
    Complete Fanfare wallet
  • June 2019
    Integration of wallet into the Fanfare platform
  • 3Q 2020
    Launch Of The Fanfare eStore

Token

  • Platform: Ethereum
  • Price: 1 ETH = 10,000 FAN
  • Accepting: ETH
  • Token distribution: 45.25% - ICO Sale 20% - Team&Advisors 19.50% - Reserve Pool 9.50% - Strategic Investors Sale 3% - Bounty 2.75% - Costs
  • Hard cap: 2,000,000,000 FAN

Proof Points
4/5

Prehistory of project

Fanfare app was created in 2017 and has 150,000+ installs

Product or its MVP

Most of Fanfare developments are planned for 2019. No other MVP were found

Blockchain experience

Shaun Ang, Kenneth Ng and Dong Le – Top managers at Project Kanzen

 

Advisor David Drake has a lot of experience in blockchain, all projects are listed in his profile

 

Advisor Wulf Kaal has a lot of experience in blockchain, all projects are listed in his profile

Escrow

No escrow information were found

Comments

Update: 13.08.2018

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