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Arround 4.25/5 (1) - Decentralized augmented reality platform

ARROUND uses blockchain and augmented reality to build an ecosystem consisting of four integrated elements: a disruptive universal advertising network, an augmented reality marketplace, a social platform, and the next generation AR map that will create a backbone for AR projects around the world. The platform will release its own token, the ARR, to support all transactions within the platform, with blockchain warranting the intellectual property and privacy rights as well as the commercial interests of all the involved parties. ARROUND is a unique decentralized economic and technological infrastructure supporting the augmented reality ecosystem. Throughout each aspect of the platform...

Token sale ended

  • Token: ARR
  • Price: 1 ARR = 0,035 USD
  • PreICO start: 27 Feb 2018
  • PreICO end: 1 May 2018
  • ICO start: 15 Sep 2018
  • ICO end: 15 Nov 2018
  • Country: Belize
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ARROUND uses blockchain and augmented reality to build an ecosystem consisting of four integrated elements: a disruptive universal advertising network, an augmented reality marketplace, a social platform, and the next generation AR map that will create a backbone for AR projects around the world.
The platform will release its own token, the ARR, to support all transactions within the platform, with blockchain warranting the intellectual property and privacy rights as well as the commercial interests of all the involved parties.
ARROUND is a unique decentralized economic and technological infrastructure supporting the augmented reality ecosystem. Throughout each aspect of the platform, blockchain technology is used in order to facilitate the development and sales of goods, services, information and advertising using the principles of a decentralized economy. ARROUND will have the ability to address multiple markets through the application of a single technological platform.
Each element of the ARROUND economy relies on blockchain to ensure frictionless interaction between each party, allowing the system as a whole to maximize its potential to become a transparent and trusted resource within the global AR ecosystem.
Blockchain is a digital ledger in which transactions are stored and validated by the participants on the network, resulting in a unique transparent and verifiable record without the need for a central authority. Through the use of EC20 smart contracts, ARROUND can solve a number of specific issues associated with social networks, advertising networks, marketplaces and crowd-sourced data.
Social Responsibility
By enshrining our users’ rights in blockchain, we ensure that their privacy and personal data remains firmly in their hands. While display and contextual advertising will be served to all participants on the platform, users will be protected from 3rd party trackers and targeted advertising will be permission-based, secured by a smart contract, not only protecting the individual user but also allowing them to be rewarded by the advertiser in tokens in exchange for any data they choose to provide.
Marketing & Advertising
Advertisers, retailers and organizations will also benefit from the transparency that blockchain provides. Objects and AR experiences can be uploaded directly to the AR Social universe or to the AR Store, where each view, interaction or purchase will be tracked by blockchain, providing a guarantee of efficiency and transparency. All advertising and promotional content served on the platform will be tracked and stored via blockchain, with no middleman there is less room for error and fewer overheads in the provisioning process.
Generating a 3D Map of the World
Blockchain is an essential and indivisible part of the overall system, allowing us to reward users, and record their contribution to the creation of a 3D spatial map that will power the coming generation of AR services in addition to countless other services that require accurate spatial positioning to operate.
Through the use of blockchain ARROUND is able to implement a number of key features that would be unreasonably complex and costly in a traditional environment. The implementation of our own token, the ARR is a fundamental feature that massively accelerates our ability to attract users, external partners and build a global platform.
Developer Ecosystem
AR developers, both hardware and software, will benefit from the transparency that blockchain provides and the flexibility that the ARR token offers. All intellectual property will be written into the blockchain, and all purchases and short-term leases of intellectual property on the platform will be guaranteed via smart contracts, ensuring transparency in pricing, sales volumes and effectiveness.
3D spatial maps represent an important new type of digital asset that have an array of uses within the realm of augmented reality, as well as applications in industries such as robotics, drone delivery and autonomous vehicles.
The ability to overlay any existing SLAM data, or equivalent, provided by the current set of SDKs provided by Apple and Google, will result in our ability to provide pinpoint accuracy in presenting an augmented reality experience exactly where our users require. This will support our AR Advertising network, through being able to offer in-store navigation to a specific product within a shop. Once the product is located via AR Camera recognition, then a new series of augmented reality functions can be triggered, such as a display of additional information about the product depending upon the nature of the object and the person viewing it. For example, if the product is a health food, advertisers can present information about its origin (where it was produced, the ecology and so on), the production process, the health benefits, and, of course, offer a discount to users in the form of ARR tokens or a straight percentage from the listed price upon checkout.
In addition to enabling the advanced AR experience on ARROUND, the AR Map data that we collect will also be analyzed to determine prime advertising locations, in order to develop optimum marketing and advertising strategies by time and location correlated to user activity. An important feature of this concept is that it integrates into our AR AdNet, therefore allowing ARROUND to integrate our advertising network onto any digital platform able to offer an AR experience, adding even more value to the platform and increasing demand for the ARR token.
A further feature of AR Map will be its portability. ARROUND will have the option to lease map data to 3rd parties, for example other AR applications that require the same high level of accuracy and access to spatial marketing data in order to monetize their property. In this way, ARROUND can provide not only the map data itself, but also provide a commercial backbone for the booming augmented reality market.
Through the development and commercial exploitation of AR Map, we believe that this data can become a significant source of demand for the ARR token.
AR Social
This is ARROUND’s social network, which will be available for both Android and iOS and available for free in Google Play and Apple’s App Store. The core concept of the network is to bring augmented reality into a social setting, allowing every user to create and share AR content with their friends, while making new friends in the process.
Users will be able to create Rounds, AR objects that can contain a variety of media types, and place them in physical locations. Other users can interact with these Rounds using typical social actions, such a liking, sharing and responding to them. AR Social integrates into the rest of the social networking space via open APIs, meaning that content on ARROUND can be shared to YouTube, Facebook, Instagram, WhatsApp as well as by email.
A selection of AR objects will be offered to users on the ARROUND platform by default. Customization and additional AR objects will be provided by developers and by commercial partners. These additional AR experiences will be accessible through the AR Store, which will be a key feature of the AR Social application.
Users will be provided with an instant messenger in order to contact each other, and importantly, all users will have a crypto wallet built into their profile to store their ARR and convert fiat and other crypto currency into ARR. It is envisaged at this stage that ARROUND will adopt an existing solution provided by a wallet provider rather than develop our own solution. User Rounds will follow the example set by Snap Chat, in that they vanish after a certain time in order to keep the content on the network fresh and relevant. Algorithms built into the system will determine the time that each round stays alive based on the volume of activity in a specific location.
The more activity in a specific location, the faster the rounds will vanish. Users will have the ability to promote their Rounds to others in order to gain views, and to extend the time their Rounds are displayed. These basic features will be paid for in ARR tokens.
As the network grows, we will introduce further features such as a dating along with quests, treasure hunts and games. Moderation of the network will be undertaken in the first instance via automated computer processing, with post-moderation undertaken reactively to user requests.
As augmented reality is inherently a geo-location based technology, our focus will be on connecting communities of interest by location, beginning in the world’s capitals.
AR AdNet
AR AdNet is another of the four key elements of the universal augmented reality ecosystem being created by ARROUND. The idea behind the service is to provide an outlet for brands, organizations and offline retail stores to engage in advertising, marketing and information campaigns in augmented reality.
Each time we click a link on our mobile browser, our data is sent half way round the world, virtually at the speed of light so that by the time the page loads, there is a relevant, contextual, targeted advertisement waiting to greet us. Whether we like this or not, it is one of the most efficient and profitable business models in history.
But ironically, the closer we actually are to the physical point of sale in the real world, the less mobile advertising is employed, with retail outlets forced to rely on ideas and methods that they have used for centuries–shop window displays and static billboards. Even more concerning, offline retail still makes up the majority of all our purchases by a considerable margin, with almost 80% of all sales still made via traditional offline shopping channels.
ARROUND fixes this broken and asymmetric model of user engagement, by offering a disruptive advertising solution that unleashes the power of contextual advertising to high street retailers using augmented reality (AR) accessible through smartphones or AR glasses, based on a platform powered by blockchain.
Through the application of augmented reality and blockchain, ARROUND’s powerful advertising solution brings offline retailers firmly into the 21st century, enabling them to actively target new clients based on their geo-location, offer unique discounts and offers based on the client’s socio-demographic characteristics and offer in store shopping assistance – all in a single app.
ARROUND’s augmented reality Ad Net provides a new avenue for offline retailers to define their customer’s in-store experience, and allows them to make data-driven decisions during the shopping process.
All commercial parties can access the ARROUND ecosystem via a dedicated Ad Portal. This portal serves an important function in terms of allowing anyone to build and rollout advertising or marketing campaigns from a single location.
The portal will provide the following functionality:
• Registration as an advertiser. Advertiser can be either an individual or a legal entity
• Advertiser’s account
• Advertising round creation
• Advertising campaign management
• Reports and analytics
• Tariff plan selection and purchase
• Advertising round creator toolkit
• Client account
• Tools to top-up the user’s balance
• Advertising campaign analytics
Reports from the web portal will be generated based on user events written to the blockchain, to provide a unique and transparent record of all advertising spend and subsequent ROI.
The portal will be available for clients and agencies to manage individual as well as complex multi-site advertising campaigns.
AR Ad Net also links directly to the AR Map, as complex product navigation campaigns will rely on a detailed map of the environment in which they will take place. The map data will be provided users from the social network, incentivized by crypto-rewards.
Advertising inventory is stored on the blockchain, to avoid double booking, to ensure transparency in results and therefore provide actionable recommendations that can be trusted.
Third party developers are able to offer advertisers and users a host of services, enhanced features and designs on the ARROUND platform. All purchases or leases of intellectual property created by developers are governed by smart contracts, thus extending the level of trust that all parties have in the platform.
• Pointing mobile device camera at a round for 1 second is equal to 1 view
• When the user opens a round it will be equal to one click
• Following a link contained in a round is equal to an Action (CPA)
The ARROUND platform will also hold promotions to encourage users to make purchases.



Temur Shakaya

Strategic Partnership Advisor

Alexander Shulgin

PR and Community Advisor

Nathan Christian

Business Development Director

Partners & Investors


  • 2016
    Initial idea to create a communication platform based on augmented reality Optimization of the project’s business concept Presentation of idea and feedback
  • 2017
    Technical specification of the project First major partner, 36.6 which runs the biggest pharmacy network in Russia Investment into the development of MVP
  • 2018
    Release mobile app for iOS and Android Launch first campaigns with partners, 36.6 and the Atrium shopping mall Release of the alpha version, seed the platform with content and open the doors to targeted users
  • 2019
    Port ARROUND to ODG Augmented Reality Glasses and Microsoft HoloLens Launch advertising campaigns with large pharmacy chains across Europe Engage advertising agencies on the platform Develop self-service module for ad agencies to build their own AR content
  • 2020
    The first auction in the secondary market for the sale of advertising space inside the platform Launch of SDK, attracting third-party developers to the platform Expansion to new markets: China, Japan, Korea, Europe Launch of a pilot project with a partner in the US


  • Platform: Ethereum
  • Price: 1 ARR = 0,035 USD
  • Accepting: ETH, BTC, LTC, BCH, Dash
  • Token distribution: 48.3% Token Sale (Pre-sale and Token Sale) 22% Fund for community development and liquidity (CDF — includes advisors, partners etc.) 10% Support Fund for the holders of the Master nodes (NDF) 10% Team 8.2% Bonus tokens for Pre-sale and Token Sale 1.5% Bounty
  • Soft cap: 5,000,000 USD
  • Hard cap: 30,000,000 USD

Proof Points

Prehistory of project

No prehistory of project was found.

Blockchain experience

Vladimir Nikitin – Co-Founder at Top ICO Advisors

Consultant at VolAir, WhenHub, Ravn, WizeBit and Cryptotean

Advisor at – CREMITethernityminingAlehubNauticusFlipNpikMonoretoMobuEternal TrustsDIW Token

Igor Karavaev – Ex-executive Director at the Skolkovo Foundation, the leading Russian business incubator of start-ups, also as a director of strategy and business development of the largest international corporations.

Also, he is a member and advisor for lots of ICO: Sharpay, Faceter, Arround, SKYFchain, Zerostate, Priority TokenSKYFchainTruegameEternal Trusts  etc

Nathan Christian – Top Global Influencer in Banking & Fintech. Technical expert in blockchain-based accounting and financial applications. Serial entrepreneur with over 40 start-ups in portfolio. Initial Coin Offering (ICO) strategy, development, venture capital investment, consulting and advising. MBA from the Ohio State University.

Nathan is founder of NC2 Blockchain Technology Consulting, Business Development Director at TWEX and speaker at Cryptocon.


Also, he is an advisor for lots of ICO: TraXionTraDoveOmnitudeICOMAXAirPodWorldopolyVernamVISOVeriMEMoonLiteBCharityBitRewardsSELFLLERYMobilink CoinmeVu.betGamblicaBulleonOnPlaceHydroCoinTigereum (proof), Gilgamesh PlatformEnlteAmonARROUNDEtherIncCryptopusAdSigma etc

Arkady Yasashny – CFO at https://sharpay.io/

Kate Bublik – CMO at https://www.humancoin.net/


No escrow information was found.


Updated 28.10.2018


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