AB-CHAINs mission is to deliver the service to companies with cryptocurrency budgets allowing an easy and time-saving way to publish ads on the Internet without converting cryptocurrency into fiat and allowing high returns from advertising budgets.
AB-CHAIN's vision is to become the most technologically advanced advertising network by using Artificial Intelligence and Machine Learning.
AB-CHAIN is a next generation Advertising Network that allows Advertisers buying advertising places from Webmasters with cryptocurrency, ensuring high returns from marketing investments.
2017 was the year of ICOs. A significant number of companies that raised funds through ICOs are now developing their products. More than half of these companies aimed at introducing their products in 2018. As soon as these products are introduced, the companies will need to advertise them.
Startups usually spend 20 to 30% of their budgets for marketing and advertising. Budgets for marketing and advertising after initial stage of investment differ from one company to another as introduced below:
- KICKICO — 43% of investment reserved for “PR & marketing for KICKICO development
and project support”;
- Revain — 45% of investment reserved for marketing;
- AdEx — 20% of investment reserved for marketing;
- LordMancer — 50% of investment reserved for marketing.
We expect that in 2018 online advertising market with payments made in cryptocurrency of $200M will arise, with a yearly growth rate of 120% for the next 5 years.
Problem we solve.
Most Webmasters today do not accept cryptocurrency because the demand from traditional businesses is too poor to prove right the new type of payment. In 2018 online advertising market will experience the emergence of companies that are funded through ICOs and most of it have budgets in cryptocurrency.
These funds will need to be invested. Companies that will convert it into fiat will face a range of
1) Low liquidity of cryptocurrency market that causes lower cost rate after conversion;
2) Taxes charged by local authorities;
3) Trust and reputation loss from the community of investors;
We also see another trend. Traditional companies begin to use cryptocurrency in terms of investment in very small amounts for their everyday needs. Not only our market research but also market leaders state it – Vitalik Buterin, too. This will create a huge market in 5-10 years, which is comparable with the one arising through ICOs fundings.
AB-CHAIN will provide companies running their ICO as well as those that already raised funds through ICO, and other businesses with cryptocurrency budgets with an advertising network.
There they are able to buy online ad using cryptocurrency (RTB token), virtually eliminating the need to convert it into fiat.
We will be able to satisfy the demand for any purchase amount of advertisement by:
- Our own traffic and direct agreements with website publishers
- Direct connection of third-party ad networks to the platform AB-CHAIN
- Linking-up traditional publishers to our platform that will allow them to add bitcoin as a
AB-CHAIN is working for development of a sustainable advantage over traditional advertising networks not only through the adoption of cryptocurrency, but also by increasing the effectiveness of advertising placement. AB-CHAIN uses AI and ML to automatically maximizing the desired actions from the posted ads.
That will allow you to:
- remove the middlemen functioning as a filter of ineffective marketing channels
- dispose of fees for intermediary's services, which usually ranges from 15% to 30%
- eliminate the human factor in the determination of placements and increase the
efficiency and speed of channels’ selection
- work with business metrics (ROI and ROMI), which are generally either not tracked, or
controlled "on a hunch".
AB-CHAIN for ICO projects first release 2018
AB-CHAIN launched its advertising network and began with connecting publishers which will provide impressions for the first advertising campaigns. The functional allows publishers to install widgets to their websites. It allows advertisers to set personal accounts. Advertising campaign reporting and moderation are set. AB-CHAIN network is able to provide 500 000 impressions daily and successfully launched first advertising campaigns.
RTB token establishment and token burning mechanism
Our token is already issued. It is a smart-contract in Ethereum network which realizes the interface according to ERC20 standard. In addition, RTB token maintains the function of burning as well as the mechanism of token migration into a different smart contract in case of a failure or in case if there is too little tokens left
Smart-contract for advertising deals
The smart contract will allow transactions between traffic sources (publishers and advertising networks) and advertisers. The commission of 10% for the advertising network AB-CHAIN along with 50% burning due to contribution to the community of advertisers, publishers and investors will turn AB-CHAINs proposal to advantage among rival proposals.
Creating an artificial neural network will allow analysing the development of advertising campaign online and will establish correlation between the results and the conditions of placement.
Grasp the market of ads paid with crypto
AB-CHAIN will be scalable through connecting new traffic sources as well as marketing and PR campaigns aiming at attracting new advertisers. Along with it will come constant enhancement of users interface (advertisers office) for a convenient creating, evaluating and managing advertising campaigns.
Grasp traditional digital advertising market
The number of those companies implementing blockchain and cryptocurrency is obviously growing and affecting the traditional market. This trend will be increasing in the future. AI and ML technology will allow us develop privilege which will lead to constant growth at the traditional digital market as well.