CloudMoolah is an aggregated payment system which combines popular localised payment methods such as Telco top-up cards, Prepaid cards, E-banking and the new MOO token. It also enables game developers to collect in-app revenue from gamers who do not own credit cards.
Cloud Alliance is exploring the use of blockchain to realise our vision or democratizing mobile game
distribution in Southeast Asia.
Blockchain technology enables transaction efficiency and immutability. By incorporating blockchain
into virtual currency for gaming, we aim to eliminate chargebacks and reduce the risk of fraud. This
will strengthen the gaming ecosystem for both developers and gamers.
We also aspire to give more back to game developers. While incumbent app stores typically charge developers 30%. The M00 Store aspires to lower this fee signiﬁcantly by using blockchain technology.
This enables us to help developers save on intermediary costs such as retail margins and currency conversion fees, which means developers will receive more of their share for their work.
Cloud Alliance Pte. Ltd (“Cloud Alliance“), a private company incorporated and based in Singapore, is a technology firm that currently provides payment solutions, game localisation, marketing and advertising services to game developers. Cloud Alliance was founded by entrepreneurs with a collective experience of more than 30 years in the video game publishing and payments Industries in Asia with a stellar track record of publishing more than 20 games in the region including blockbuster titles such as EA Sports, FIFA Online 2, World ol Warcraft, Counter-Strike Online and Starcraft 2.
Cloud Alliance's ﬂagship product, CloudMoolah, is a payment aggregator integrated within the Unity
Technologies game development software and is offered alongside other in-app-purchase (IAP) products
from technology giants such as Apple, Google, Amazon, Facebook, Xiaomi and Samsung. CloudMoolah
allows Unity developers to enable in-app revenue collection from more than 100 million gamers and
500,000 retail point of sales across Southeast Asia where the average credit card penetration rate is less than 3%. In short, we help to simplify monetisation in the Southeast Asian gaming market, the fastest growing mobile gaming market in the world. Leveraging the use of blockchain and our partnerships, our CloudMoolah payment system and our new product - the M00 Store, shall democratise the distrlbution of mobile games in Southeast Asra, and give more back to game developers and gamers.