LiveTree ADEPT 3.75/5 (1)

LiveTree ADEPT

Crypto-based crowdfunding platform
LiveTree is an established, socially responsible crowdfunding company based in London, UK. Over the last two years, it has captured 5% of the UK crowdfunding market (in the film and content category) and forged partnerships with several leading names in entertainment, including the British Film Institute Future Film, the Screen Arts Institute, Red Rock Entertainment and 20 independent organizations. LiveTree has compiled a contact directory1 of 14,000 entertainment suppliers and thousands of ind


3.8

HypeSecurityTeamVision
4.04.03.04.0



Ends in
23 days
17 Mar 2018

TokenLiveTree Seed
Price in ICOETH 1 = SED 1,000
CountryUnited Kingdom
ICO start31 Jan 2018
ICO end17 Mar 2018


  • ABOUT
  • TEAM
  • MILESTONE
  • FINANCIAL
  • SECURITY
  • MEDIA

LiveTree is an established, socially responsible crowdfunding company based in London, UK. Over the last two years, it has captured 5% of the UK crowdfunding market (in the film and content category) and forged partnerships with several leading names in entertainment, including the British Film Institute Future Film, the Screen Arts Institute, Red Rock Entertainment and 20 independent organizations. LiveTree has compiled a contact directory of 14,000 entertainment suppliers and thousands of individuals who work across film, TV and content.
Having established a unique, successful and sustainable crowdfunding model for film and TV projects, LiveTree and its partners have identified the following problems within the entertainment industry:

  • Creative project funding, creation and distribution: The entertainment industry suffers from incoherent methods of funding. There is no best-practice funding model, with the result that project finance is often structured on a piecemeal, project-by-project basis, driven by access, timing and contacts. The same incoherence is true of the current content distribution process. Traditionally, new content is shared with the wider market via film festivals and content fairs. This route to market is frequently out of reach for creators, meaning that valuable content — potentially the next big TV drama, for example — can be overlooked. The current system also impedes broadcasters and distributors seeking fresh new content since it is opaque, inefficient and lacks a consistent mechanism for evaluating the market potential of projects in economic terms.
  • Content gatekeepers: The big online distributors, such as Netflix, Google and Facebook, act as creative gatekeepers for new content. By dominating the market, filtering and pre-selecting what is available to viewers based on their own profit, these corporates add yet another barrier preventing consumers from accessing the content they want. Consequently, content-makers currently have no direct, peer-to-peer means by which they can contact their — sometimes millions of — engaged fans, who would willingly pre-purchase their content and promote it passionately among their friends and contacts.
  • Bridging the gap between traditional creative industry and technology: Economic turbulence has taken its toll on creative projects, and budgets have shrunk markedly in recent years. Arguably, projects are becoming more dependent on personal connections, private wealth and insider knowledge than talent and dedication. It is clear that a step-change is required to help consumers and creatives develop content within a structured, market-driven approach to distribution and financing.

LiveTree is set to embark on a new project to addresses these industry challenges. This white paper sets out its
solution across three key areas:

  • LiveTree ADEPT: A decentralized platform that reimagines entertainment’s value chain: the process of content creation, funding and distribution. Distribution is via Blossom, a game-changing, decentralized digital rights management system that is set to revolutionize how content is interacted with, shared and consumed.
  • LiveTree Seed: Supporting ADEPT is a digital token called Seed, designed to provide equality and remove gatekeepers restricting the market. Its value is created through demand, driven by its use throughout the platform and subsequent repurchase from the secondary market.
  • LiveTree Incubators: The Incubators, operated through LiveTree’s partners by Oscar- and BAFTA-nominated filmmakers, are designed to advance the careers of both emerging talent and experienced filmmakers. By providing content and real-world projects, they also serve to migrate the current industry to ADEPT. In addition to delivering real-world projects that can be used to stress test smart contracts during the development stage, the Incubators provide content that can be used to market and add value to ADEPT, because the content is subsequently sold in Seed.

Team

TEAM
Ashley Turing
Founder, CEO
Cheryl Clarke
Co-founder, Partner Relations
Dr Jamie Ward
Co-founder, Technical Officer
Lennard Van Otterloo
Co-founder, CMO
Stuart Leitch
Co-founder, CFO
Jennifer Barham
Marketing Consultant
Alexander Mitrovich
Chief Product Officer
Gustavo Guimaraes
Solidity Developer / Auditor Consultant
Andrey Zaytsev
Blockchain Architect
Edward Ridgway
Project manager
ADVISOR
Noel Goodwin
Director head of British Film Institute Future Film
Stella Smith
Director, Ingenious Group
Anita O'Donnell
VOD goddess
Hibryda
Blockchain Architect
Yives Reed
Strategic visionary
Purav Gandhi
Technical Architect
Gary Collins
CEO, Red Rock Entertainment
Stephen Bloch
Business advisory

Milestones


  • First repurchase of seed
    First pre-made content sold through block-chain
    Early adopters form initial peer-to-peer comunity

  • Migrates existing crowdfunding business from LiveTree to ADEPT

    Seed repurchase using crowdfunding fees and Branch advertising


  • Migrates existing 14000+ supplier/contract network

    Smart contracts for all project team members

    Introduces unique IP and share of future sales fund models


  • Ground breaking pre-pay-to-view model launched enabling fans to pre-purchase film and TV they want to be made

  • Subscription (Netflix style) pay-per-view, advertising (Youtube style) models introduced

    Blossom enters mainstream adoption

Financial

Token
PlatformEthereum
Price in ICOETH 1 = SED 1,000
Investment Info
AcceptingETH
Tokens Distribution80% - Crowdsale
10% - Founding team
7% - Reserve
3% - Marketing
Hard cap256,250,000 SED

Security

Prehistory of project

LiveTree website is working for 2 years and has succesfully funded projects

https://secure.livetree.com/#!/dashboard (needs to register to watch)

Product or its MVP

Now all content is sold for £. According to roadmap, first content will be sold using blockchain at 3-9 month.

ICO is used to complete this convertation.

Blockchain experience

Gustavo Guimaraes – Lead Ethereum and Smart Contract Architect at https://odem.io/#team

Andrey Zaycev – Advisor at https://srg.io/

Alexander Mitrovich- Advisor at https://www.taklimakan.io/

Escrow

No escrow information

Comments

Update: 14.01.2018

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